Indo-Swiss Artiste Bombay Mami Drops Bollywood-Inspired Track 'Energy (Chak Dum Dum)'
What Happened London-based Indo-Swiss musician Bombay Mami has officially released her latest track, "Energy (Chak Dum Dum)." The song draws heavy inspiration from the iconic Hindi hit "Dil To Pagal Hai" from the classic 1997 Bollywood film of the same name.
Where & When The track was released last month and is currently making waves globally. While Bombay Mami operates out of London, her multicultural roots span across Switzerland, where she was born, and India, where she was raised.
Official Statement Emphasizing the power of her heritage, the artiste stated: “My culture shapes everything I do. South Asian culture is rich, layered, spiritual, sensual, and powerful. I feel deeply empowered representing that in spaces where we have not always been visible.”
Ground Situation The new release highlights her distinct, heavily blended sound. She describes her aesthetic as a unique fusion deeply rooted in her South Asian heritage, heavily influenced by 90s and early 2000s music, and seamlessly mixed with R&B.
Background The persona "Bombay Mami" was organically born a decade ago in Münzingen, Switzerland, when a friend styled her in her father's sherwani paired with Air Force 1 sneakers—a true meeting of tradition and street style. "Bombay" pays homage to her favorite city, Mumbai, while "Mami" was adopted because people frequently mistook her for being Latina.
What’s Next As her music continues to gain traction, the bold, unapologetic, and deeply feminine alter ego Bombay Mami aims to take up even more space in the global music industry without asking for permission, aggressively championing multicultural South Asian representation on the world stage.
